Passion for the Planet, Care for Customers.

We’re transforming Canadian landscapes with recycled tires and innovative stormwater management.

So, how did Stormflow Surfacing come to be?

Stormflow’s story began, as it usually does, with a problem.

Jim and Julie Roth were unhappy with their patio. The once-smooth asphalt was riddled with cracks. Every rainstorm left pools of water behind, and every winter, the patio was covered with ice. When they searched for a better and more eco-friendly paving solution, Jim and Julie were surprised nothing existed. So, they began experimenting with using recycled tires instead of asphalt and concrete, and the rest, as they say, is history. Jim and Julie discovered that by repurposing old tires, they could not only rejuvenate their patio into something durable and beautiful. The permeable paving solution they created offered a fresh answer to stormwater runoff issues impacting their city.

Stormflow is now a leading provider of permeable paving in North America and our sustainable and durable permeable paving is setting a new industry standard for municipal, commercial and residential water control. 

Decorative driveway

Our Culture and Values

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Approachable

We address the practical needs of our valued customers while prioritizing environmental well-being. Free from harmful chemicals, our innovative surfacing is not only safe for you but also for the planet. With a robust training program, our skilled installers ensure every project meets the highest standards.

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Proven

Our product is the result of meticulous research, backed by partnerships with esteemed academic institutions that validate our formulations and their impact. Rigorously performance tested across a spectrum of applications, conditions, and weather scenarios, our product is proven to deliver exceptional results.

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Novel

Anticipating future needs, we persistently stay one step ahead of industry trends. Our dedication to progress is reflected in our continuous improvement initiatives, where we constantly refine our methods and practices. Collaborating with academia, we're embarking on ground-breaking research to substantiate the efficacy of our unique approach.

What We Stand For

Integrity

We stand behind our certified installers. We are constantly improving our product through research to become even better permeable pavement installers.

Sustainability and the Environment

We are proud of using 300 recycled tires for every 1000 sq feet of Stormflow Surfacing. This keeps these tires out of landfill and helps the circular economy. We also realize how important it is to create solutions for stormwater management issues. We help municipalities and individuals slow down the flow of rainwater. As permeable pavement installers, we give an alternative to asphalt and concrete.

Stormflow installers on the job

Environmental & Economic Impact

It is our mission to help solve stormwater issues for municipalities and homeowners. Climate change has necessitated innovation, including replacing hard surfaces with permeable options. Hard surfaces such as concrete and asphalt cause all rainwater to run quickly into undersized stormwater drains. These antiquated systems were not built for these huge rain events.

Climate action SDG

Climate Action

With increased storms caused by climate change, more often storm sewers go into an emergency mode which diverts all untreated stormwater into nearby rivers and lakes. This includes garbage that has been swept up along the way. In the City of Toronto for example, 23% of the city has combined sewers (only 1 pipe for sewage and stormwater). This means during heavy rain events raw sewage is flowing into waterways.
United Nations SDG Goal 13

Green tech SDG

Green Technology

Our solution not only effectively addresses urban drainage issues, but also exemplifies environmental responsibility by harnessing the potential of recycled tires. By seamlessly integrating cutting-edge green technology, Stormflow Surfacing can create a lasting and far-reaching positive impact on the environment, paving the way for sustainable urban development and heightened resilience in the face of changing climatic conditions.
United Nations SDG Goal 9

Recycled materials SDG

Recycled Rubber

We are proud of using recycled tires. A practice that not only diverts these tires from landfills but also contributes to the circular economy, fostering sustainability. By aiding municipalities and individuals in mitigating the rapid flow of rainwater, we actively contribute to the preservation of a healthy environment, aligning our efforts with the well-being of our natural surroundings.
United Nations SDG Goal 11

Canadian materials SDG

Canadian Materials

Our recycled tires come from Ontario, ensuring local sourcing for out-of-province endeavors whenever feasible. Our tires undergo a meticulously monitored shredding process, eliminating 99% of steel fragments and yielding high-quality rubber chips ranging from 1/4″ to 3/8″ in nominal size. The stone integrated into our mixes are from Ontario granite, reinforcing our commitment to regional materials and sustainable practices.
United Nations SDG Goal 8

Stormflow Surfacing's innovative porous design enables remarkable water permeability of up to 5,800 gallons per hour per square foot, effectively reducing runoff and negating the necessity for separate retention areas.

Our Executive Team

The Stormflow Surfacing Team has formed an innovative and eco-conscious solution that would ultimately change the future of paving.

Jim Roth photo

Jim Roth

Co-Founder

With a distinguished career spanning over four decades, Jim Roth, former partner of Little Lakes Machine and Tool and retired tool and die maker, spearheaded the innovation of an enhanced installation technique for Stormflow Surfacing, leading to the inception of a specialized custom paving machine.

Julie Redfern photo

Julie Roth

‍CFO & Co-Founder

Julie Roth, a former international development finance professional with experience in Africa through The Peace Corps and MEDA, now lends her expertise to Stormflow Surfacing, managing finance and admin. Her enthusiasm for our environmentally friendly product stems from her passion for sustainability.

Stormflow Surfacing in the News

Read the latest in permeable paving innovations and environmental advancements.

News

Waterloo Record | New Surfacing Eco-friendly Alternative to Asphalt

Becky Shaw of Stormflow Surfacing poses Thursday on her Wellesley driveway. The Stratford-based recycles tires to create a paved surfaces that are porous and allow rainwater to seep into the ground. Mathew McCarthy / Waterloo Region Record Terry Pender, Record...
News

Stratford Business Expanding Asphalt Alternative Across Canada

Stratford business looking forward to expanding eco-friendly alternative to asphalt across Canada Stratford Beacon Herald, April 20, 2022 Stratford's Stormflow Surfacing is looking forward to installing its water-permeable surfacing product in commercial parking lots...
News

Stormwater Solutions: How We Help Cities

Mike Farwell from CityNews 570 Kitchener interviewed our CEO Becky Shaw about how Stormflow Surfacing helps cities with stormwater solutions. They discussed uses such as driveways, pathways, patios and more. They also chatted about the issue of stormwater and where it...
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